Porters five force model for toothpaste

Usages[ edit ] Strategy consultants occasionally use Porter's five forces framework when making a qualitative evaluation of a firm 's strategic position.

Five external industry forces affecting an organization. Porter in to understand how five key competitive forces are affecting an industry. The five forces identified are: These forces determine an industry structure and the level of competition in that industry.

The stronger competitive forces in the industry are the less profitable it is. An industry with low barriers to enter, having few buyers and suppliers but many substitute products and competitors will be seen as very competitive and thus, not so attractive due to its low profitability.

Threat of new entrants. This force determines how easy or not it is to enter a particular industry.

If an industry is profitable and there are few barriers to enter, rivalry soon intensifies. When more organizations compete for the same market share, profits start to fall. It is essential for existing organizations to create high barriers to enter to deter new entrants. Threat of new entrants is high when: Bargaining power of suppliers.

Strong bargaining power allows suppliers to sell higher priced or low quality raw materials to their buyers. Suppliers have strong bargaining power when: There are few suppliers but many buyers; Suppliers are large and threaten to forward integrate ; Few substitute raw materials exist; Suppliers hold scarce resources; Cost of switching raw materials is especially high.

Bargaining power of buyers. Buyers have the power to demand lower price or higher product quality from industry producers when their bargaining power is strong. Lower price means lower revenues for the producer, while higher quality products usually raise production costs.

Both scenarios result in lower profits for producers. Buyers exert strong bargaining power when: Buying in large quantities or control many access points to the final customer; Only few buyers exist; They threaten to backward integrate ; There are many substitutes; Buyers are price sensitive.

This force is especially threatening when buyers can easily find substitute products with attractive prices or better quality and when buyers can switch from one product or service to another with little cost.

Rivalry among existing competitors. This force is the major determinant on how competitive and profitable an industry is.Porter's Five Forces Framework is a tool for analyzing competition of a business.

It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of its profitability. Flat Porters Five Forces PowerPoint Template is a professional deck designed to allow users to easily create Porters Five Forces analysis presentations.

The Five Forces framework, created by Michael E. Porter, is a business strategy tool used to analyze the level of competition of an industry and create, or adapt, existing business strategies 4/5(14). Porter’s Five Forces Model of Colgate. the development was that they were the primary organization prepared to do moving from strong toothpaste to a semisolid or, on the other hand gel toothpaste, this development conveys new brushing sensations.

Porter’s Five Forces Model (Porter Analysis) of Johnson and Johnson;. Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS. The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries.

Home Essays Porters Five-Force Model. Porters Five-Force Model. Topics: Strategic management Advantages and Limitations of Porter’s Five-Force Model Technological In , 66% of toothpaste sold in the Philippines was packed in plastic tubes while 10% was in aluminium tubes, with sizes ranging from 25 ml to ml.

The remaining 24%. Porter’s Five Forces Model (Porter Analysis) of Johnson and Johnson. by adamkasi | Sep 23, | Companies. Johnson and Johnson is an American multinational that works for manufacturing and selling of medical devices, health products, beauty products and pharmaceuticals.